I am Now the Kaseya Blogger

As many of you know I am now employed by Kaseya. Part of my role includes managing some of the online social marketing efforts including the Kaseya Blog, Twitter, and responding to online discussions when Kaseya comes up.

Relationships within business can be more effective or more lethal today than ever before. A prime example of this is a frustrated client we noticed over Twitter just last week. He became frustrated with our firm and vocalized it via Twitter. Both myself and the PR team at Kaseya were monitoring Twitter for real-time alerts concerning "Kaseya" and were notified immediately. Upon receiving the alert I escalated it to upper management who then gave me protocol to follow for resolve. I was then able to communicate back to the client, within a few hours, that someone would be contacting him to assist with the issue. It was just plan awesome!

I look forward to participating in the social mediasphere on behalf of Kaseya in 2009.

New Employer for Chad Gniffke

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This week I started my new job at Kaseya.com. The company provides an incredible solution that gives IT Managers remote control software, patch management software, software inventory and a full suite of solutions in a centralized console to manage and automate systems regardless of location.


I am very excited to be a part of the Kaseya team and look forward to a successful career here.

The Dark Art of SEO

Over the past few months I have been challenged to learn about the magic of SEO and how it can be a very important deliverable to the companies I serve. In all of my research here is what I have found to be the dumbed down truths of this black art:

• relevant and updated content on the website
• 3-5 keywords per page focus (after keyword research)
• continued external linking (basically write content and submit it to third party article repositories)
• solid homepage structure with the proper sitemap.xml, ror, and txt

Now I know there are many SEO consultants out there that may feel this is too simplified, but from what I understand today any and all "tasks" fit into 1 of these 4 buckets.

Anyone like to comment?

Caliber Media Group is a website design agency located in Orange County, CA in the city of Newport Beach.

In Search of Adventure - Rogaining

In recent months I have felt a call to search for adventure. This calling however, does not appear to be just for me, but rather others. What I mean by this is that I believe I am supposed to find adventure and bring others along. Too often we get lost in the drudge of our daily lives and forget to seek out something new.

This week I met with a colleague of mine, Jeff Warren, who used to live in Australia. In explaining my new found desire for adventure and bringing other along he told me of a game in Australia called Rogaining. He immediately insured me that it had nothing to do with hair loss, but rather navigating to waypoints using a compass and a topographical map only.

Intrigued, I did a little research of my own. Please welcome Wikipedia.com:

Rogaining is the sport of long distance cross-country navigation. It is closely related to orienteering and many people enjoy both sports. For all participants, compared to an orienteering meet, a rogaine:

1. is a much longer event, usually 6, 8, 12 or 24 hours
   
2. is a team sport (important for safety, given the long duration)
   
3. has checkpoints (controls) assigned point values reflecting the distance from other checkpoints and the technical difficulty (terrain, navigation) of visiting them
   
4. requires each team to plan the order in which to visit checkpoints, so route choice is a very important element
   

For event organizers, a rogaine differs from an orienteering meet in that:

1. it requires a far larger map area, but not necessarily a highly customized orienteering map
   
2. a 24-hour rogaine benefits from being scheduled during a full moon, and needs an organized food service and space in which participants can sleep
   

So where does this new found adventure game leave me? I don't really know… yet. I do know that my goal is to find adventure, hidden in the darkness, and bring it out into the light. Perhaps your reading this is already helping me achieve my goal. Perhaps we will get a chance to play this game together sometime in the near future.

Tech2point0 Goes Dark

If you have visited the site in the last few days I have gone dark. There is much in life that has been left in the darkness only yet to be discovered. Utilizing my love for technology and my new desire to seek out adventure, I am turning the ship, that is Tech2point.com, and creating a new heading.

I hope you will have just as much fun as I plan to.

Looking for Adventure in 2008

It is too often that I find myself at home on a Saturday wondering what I should do with my family. This year I have decided to change that!

Adventure-less living is born from a lack of creativity and laziness. I figure that with a little planning and a bit of discipline I can give my family an incredible year in 2008.

I believe that so many stay home because they don't know where to go. My feeling is that geocaching rectifies this dilemma. All you need to do is pick a cache and vvwhala you have a destination. It is amazing how the family rallies behind a simple point on a map.

Adventure in 2008. Join me!

The Ultimate Efficiency Super Power - Jumper The Movie

Productivity Struggles

Productivity...my passion and lately my nemesis!

It seems that recently I have been fighting the flow rather than feeling it. That blissful state of eternal efficiency is only a fable.

On August 1st of this year my life changed. Not only did I begin a new job, but my GTD system went from PC to Mac, Windows Mobile to the iPhone, Outlook to Mac Mail, and Exchange to IMAP. I am finding that there are few in the world who have lived as deeply in the Microsoft world only to leave it all behind and become an Apple.

As a Microsoft user of 8 years I felt fast, lean, and efficient. Today I feel bloated, uncertain, and constantly asking myself "am I doing it right?" In talking with other Mac users, who embrace the culture and technology, they are confused by my perplexed state. Uber Mac users seem to think that all things necessary for perfect productivity are right at my finger tips. Perhaps my genetic makeup is incompatible with the Mac and only generation Y really gets it.

I guess I am writing this to find that one Microsoft follower who has also jumped ship, but has found a productive Mac relationship.

Half Marathon & Nike+

I began training for the Surf City Half Marathon in Huntington Beach California about a week ago. Because I love gadgets and I am motivated by competing against myself, I decided to jump on the Nike+ bandwagon.

Being a little late to the game with this technology I was so excited to see how much gear is out there to own. Shirts, shoes, hats, Nike+ watch, armbands, and more I have yet to see I am sure. There is a benefit in following the masses.

Today, I completed my best run yet and thought I would post the results:

Caliber Media Group: Here I Come

Beginning August 1st I will be joining the team at Caliber Media Group- calibermg.com.

The last 8 1/2 years of my working career has been spent helping small businesses design, build, and support their technology infrastructure at inhouseIT.com. My time spent there was incredibly rewarding. Thank you to the leadership for such a fantastic experience.

Caliber Media Group is also in the technology space, but focuses on the design, build, and support of premium websites, Internet services, marketing, and web applications. I am excited about moving into the worldwide web and expanding my technology foundation.

You can reach me directly at chadATcalibermgDOTcom.